News — service

Marketing Your Team

Posted by Michelle Anderson on

Marketing Your Team

I’m going to be honest here.  Some teams out there already do a great job at this, but there are also a bunch who need some help.  I’m going to throw out a whole bunch of ideas for you here to help you get some butts in seats.  When you get a large group of people to do something together, you get the feeling like you’re all coming together for a common cause, and peer pressure can be a powerful thing to harness for good! Theme nights: Sure, many of you do a Pink the Rink for breast cancer, and...

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Community Involvement

Posted by Michelle Anderson on

Community Involvement

A recent article here mentioned the benefits of getting junior hockey players and teams involved in schools as a way to get butts in seats and otherwise involved in the game.  I’m going to get even more specific and give you ways to do that as well as other ways teams can get their community involved.  Note that all of these activities are photo ops and great for promotion on social media accounts, and on the local news or radio stations or newspapers.  They are also great for players by providing leadership opportunities and opportunities to show off other skills...

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