News — marketing

Mass Emails

Posted by Michelle Anderson on

Mass Emails
Ah yes….the cry of salty parents everywhere…”It was a mass email!” as if the opportunity wasn’t real.  After every showcase or combine, coaches send out emails inviting players to camp, and after every showcase or combine, parents flood the forums saying the emails are meaningless.  I get it.  It starts to seem ridiculous when your inbox is flooded with them from all over the country, but let me offer another perspective.  

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All Flash

Posted by Michelle Anderson on

All Flash
If it's all flash, they probably just want your cash. It’s recruiting season, and I have said before that recruiters recruit.  Of course, at the pay to play level,there is always going to be a bit of selling going on, and almost every coach will try to sell you on his team, but it is important not to get caught up in the sales pitch and forget to ask questions. You want to make sure they aren’t trying to dazzle you with nothing of substance.  You are the consumer here, and you need to remember that holds some power and some responsibility.

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Picking Teams

Posted by Michelle Anderson on

Picking Teams

Since we have now entered what I call the season of movement in which teams move to different leagues or cities, coaches move up or move on, and players do the same, or try to, I thought it was a good time to give you my advice for picking teams.  By the way, I also call this email season as it’s the time of year when my inbox is flooded with offers of camps, combines, showcases, and off season training, but those emails are another article I have already written.  Keep in mind this is only my opinion, and you...

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Networking

Posted by Michelle Anderson on

Networking

Networking is basically the process of meeting the right people or establishing mutually beneficial relationships with other people.  Now, this is usually thought about more purposefully and often approached with intent in business, but I hope you know by now that hockey is also a business.  This means that all of the hockey people you know are in your network.  That includes those kids you played with in squirts, that kid or coach you met at that tryout camp, that coach you had for that summer team, or that dad you met watching the game in the hotel bar at...

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Why Grades Matter

Posted by Michelle Anderson on

Why Grades Matter

If you’ve ever attended a junior hockey seminar, you’ve heard it said that grades are important.  You need a high enough GPA to pass NCAA Clearinghouse, to appeal to college scouts, and for scholarships, but that isn’t the only reason.  See, there aren’t enough athletic scholarships for a full roster of a Division I team, and if the coach has discretion on which athletes get the scholarships (many do), they are likely going to give the scholarships to those with the worst grades.   Now, I know that doesn’t make a lot of sense on the surface, but if an athlete...

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